Apparently realizing that people enjoy paying less money for things, Nvidia is knocking the price of its Shield gaming handheld down to $299.

That’s $50 less than the original price for Shield, which launches on June 27. Those who already pre-ordered will also be charged the lower price.

Nvidia said it’s lowering the price in response to user feedback. “We’ve heard from thousands of gamers that if the price was $299, we’d have a home run,” the company said in a blog post. “We want to get SHIELD into the hands of as many gamers as possible.”

Nvidia Shield is a full-sized game controller attached to a 5-inch touchscreen, which flips open and shut like a clamshell. The device has an Nvidia Tegra 4 processor inside, and runs a full version of Android 4.2 for playing games from the Google Play Store. Shield can also play PC games over…